Quality Analytics (QA) has been the industry leader in independent TV and Radio attribution measurement. We understand the critical role traditional media plays in brand building and campaign success. That’s why we offer a comprehensive suite of solutions designed to provide you with a clear picture of your offline media efforts, regardless of scale or budget.
Incremental Performance Measurement
We can measure up to 5 metrics per TV/Radio ad. These include anything found in the dataset chosen at the start. The most common data source is Google Analytics 4 but can include any other web analytics system, call center data or internal company data. The typical events that are attributed back to each ad are Sessions, New Users, Purchases, Calls, Leads. These incremental metrics produce analytics such as Cost per Session, Cost per New User, Cost per Purchase, Cost per Call and Cost per Lead.
Types of Offline Media Covered
1. DRTV Attribution Coverage
Are you a new player in the market, or do you have a limited media budget? QA recognizes the unique challenges faced by emerging brands and those experimenting with media strategies.Therefore, our campaign attribution solutions are perfect for you. We provide fast and efficient measurement, allowing you to gain valuable insights into the effectiveness of your DRTV (Direct Response Television) campaigns within a tight timeframe. As a result, you can optimize your advertising spend and maximize your return on investment (ROI) from the very beginning.
2. Local Radio Coverage
For many brands, local radio remains a powerful tool for reaching targeted audiences. In fact, QA’s DMA by DMA (Designated Market Area) measurement ensures geofenced measurement. This means we can track the impact of your local radio advertisements at the individual station level. With this granular data, you can make informed decisions about your local radio strategy, allocating resources to stations that deliver the best results for your brand. Furthermore, you can identify high-performing stations, and optimize your local radio campaigns for optimal engagement.
3. Sirius XM Radio Attribution: Measuring Premium Service Efficiency
Quality Analytics also measures Sirius XM Radio, a premium paid service known for its national reach and engaged audience. This enables you to understand the effectiveness of your advertising campaigns on this powerful platform.
4. National Broadcast TV Attribution: Reaching the Masses Effectively
National broadcast television offers the potential for unparalleled brand awareness quickly and at scale. If reaching the widest audience possible is your objective, then QA’s national broadcast television attribution solution is the perfect fit. We provide clear and actionable data that allows you to measure the impact of your national television campaigns with ease. With this data, you can identify which programs resonate best with your target audience and optimize your national broadcast strategy for maximum impact.
5. Local Broadcast TV Attribution: Local Focus, Measurable Results
Local broadcast television remains a cornerstone for brands with regional or hyper-local marketing strategies. It’s a valuable testing ground for brands considering television as a potential advertising medium. QA’s local broadcast television attribution solutions provide the insights you need. Measure the effectiveness of your local TV campaigns in specific regions, and optimize your strategy for maximum reach within your target market.
6. Worldwide TV Attribution Coverage: Global Reach, Accurate Measurement
The world is your stage, and QA is here to help you measure the impact of your message across borders. Our worldwide TV attribution solutions are truly global in scope. As long as a website utilizes Google Analytics, we can track the effectiveness of your television or radio ad campaign, regardless of where it airs. Gain accurate attribution measurements across the globe, identify international markets with high engagement, and make informed decisions about your global advertising strategy.
Quality Analytics Offers Comprehensive Offline Coverage
Quality Analytics stands out in TV and radio attribution by prioritizing a comprehensive approach to measuring offline coverage. This means we go beyond basic metrics to encompass everything from TV ROI and radio ROI to tracking the impact of global campaigns. We ensure nothing slips through the cracks. In short, partnering with QA empowers you to confidently navigate the ever-evolving offline media landscape.
With over two decades of experience and unparalleled expertise, our solutions illuminate the true impact of your campaigns. Enabling you to optimize your approach, maximize return on investment, and achieve lasting success in an ever-competitive market. See the difference QA can make – schedule a demo today and discover how we can help you refine your ad strategy
