Linear TV & radio attribution for advertisers and agencies
From $399/mo · read-only GA4 connection · no pixel · same-day onboarding
Support More Efficient Media Spend
Identify underperforming airings and reallocate spend.
Performance-Focused TV and Radio Decisions
Identify the top-performing stations, dayparts and creatives, and put budget behind them.
Clear, Defensible Measurement
Show what each airing delivered, with the assumptions stated plainly.
Practical Measurement for Real-World Media Buying
Results arrive in time to adjust next week's buy.
With Quality Analytics, see the incremental website visits, calls and sales each TV and radio airing drives, then move budget to the stations and dayparts that work.
Seeing the
TV and Radio
Signal in the Data
TV and radio spots leave a measurable response pattern in your website and call data. We have measured that response for advertisers and agencies since 2014.
Purchases
Leads
New Users
Visitors
Purchases
Leads
New Users
Visitors
Purchases
Leads
New Users
Visitors
Revenue
Phone Calls
Orders
Return Visitors
Revenue
Phone Calls
Orders
Return Visitors
Revenue
Phone Calls
Orders
Return Visitors
Radio
Radio is measured the same way, spot by spot
A radio spot has no link to click, but it does have an airtime and a market. We match each spot to the website visits, calls and orders that follow it, and report cost per response next to your TV.
Local, national and satellite
Local broadcast radio market by market, national and network radio, and satellite radio, all from your station logs.
Live reads and endorsements
Give us the time the read ran and it is measured like any other spot.
Local spots, local traffic
A spot in one market is measured against that market's traffic only, so a busy evening elsewhere is never credited to it.
Radio and TV in one report
Same method, same report. Compare cost per response on a radio station with cost per response on a TV network.
Attribution Use Case
By eliminating underperforming TV and radio media and redeploying ad spend into outperforming placements, brands and agencies can grow customer acquisition. Below is an example of a typical use case. Results vary by advertiser, category, and media mix.
Illustrative example. Results vary based on schedule density, category, creative, and media mix.
See how spot-level attribution changes a media plan.
Since 2014
Measuring linear TV and radio
Same day
Onboarding, no pixel to install
Next business day
First report
From $399/mo
Month-to-month
Since 2014
Measuring linear TV and radio
Same day
Onboarding, no pixel to install
Next business day
First report
From $399/mo
Month-to-month
Since 2014
Measuring linear TV and radio
Same day
Onboarding, no pixel to install
Next business day
First report
From $399/mo
Month-to-month
How the Platform Works
Move beyond buzzwords, new pixels and lengthy onboardings. Start making decisions today.
1
Book Demo and Strategy Call
Align on what KPIs to measure, the nature of your campaign and what the success outcomes are.
2
Create QA Account
Grant read-only GA4 access or use the self-serve registration flow. Setup takes the same day.
3
Upload Your Media Schedule
Upload your TV and radio postlogs to the online portal, or let our team handle them with the full-service add-on.
4
Review Insights with Confidence
Reports show which stations, dayparts and creatives are working and which are not, so you can adjust the schedule.
Key Platform Capabilities
Fast setup, spot-level detail, flat pricing and optional expert support.
Native Integration With Google Analytics (GA4). No Pixels
A read-only GA4 connection is all it takes. No pixel, no tag changes, no code on your site.
Historical Analysis Of Previous Campaigns
Measure campaigns that already ran, using the data you have been collecting all along: Google Analytics, Shopify or call-center logs.
Use Your Own Data
Decisions are based on response in your own website and call data, giving station, agency and brand a single source of truth.
Fast Processing
A typical week of airings is processed in under five minutes once the data is in, so you are not waiting days to see what worked.
Market-Level Local Measurement
Measure national and local TV and radio in one platform: broadcast, cable, satellite, local radio and satellite radio. Local spots are measured against their own market's traffic.
Campaign-Scale Pricing Options
Flat monthly pricing from $399, month-to-month.
Testimonials
What clients say
★★★★★
They have proven to be an invaluable extension of our marketing team, consistently delivering actionable insights that have positively impacted our campaigns.
★★★★★
We have worked with Jorge and his team for years. They have provided us, and our clients, with excellent service and data driven results allowing the campaigns to scale.
★★★★★
I absolutely love working with Quality Analytics! Jorge and his team are so responsive and knowledgeable. They will make time in their day to answer any of your questions!
Testimonials reflect individual experiences and are not guarantees of results. Read all testimonials
Measuring Audience Response Beyond Impressions
Built for linear TV and radio: broadcast, cable, satellite and audio. Trusted by advertisers and agencies since 2014.