TV Attribution for national and local TV and Radio.


Find the true cost-per-acquisition and return on ad spend for every television and radio commercial just like you would expect from online campaigns.

No coding required.

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Measure actions not audiences

Ratings estimates are not meaningful enough to predict advertising outcomes. Marketers need a smarter way to buy offline media such as TV Broadcast, Cable, Satellite TV.


Algorithmic TV Attribution is the best method of measuring offline advertising effectiveness. We support attribution at the national and local level simultaneously and one of the only companies to also measure local Radio.


Understanding customer actions like website visits or E-commerce transactions are the key to measuring your TV and Radio ROI.


Read below for case studies, frequently asked questions or sign up for a free trial using your existing Google Analytics account.

Overview Tablet with Ad Spot Analysis

Key algorithm features

Overview Tablet with Ad Spot Analysis

Local & National Attribution

Our attribution model allows you to combine all of your offline airings for extra transparency.

Overview Tablet with Ad Spot Analysis

Visual Proof of Accuracy

Visualize the impact of every ad to ensure accuracy using our intuitive dashboard.

Overview Tablet with Ad Spot Analysis

No Coding Required

Integrate directly with your Google Analytics account.

Overview Tablet with Ad Spot Analysis

Historical Attribution

Retroactively attribute past campaigns to intelligently plan future media schedules.

Overview Tablet with Ad Spot Analysis

FREE Trial

Try our TV Attribution engine without risk or commitment. Simply sign up with your Google account to get started.

Flat pricing

Payment Options

QA Starter:
$383/month

Spot Level Attribution:

  • Realtime attribution
  • Choose 1 TV or Radio Campaign
  • Choose 1 National or Local Market
  • 1 month retrospective reports
  • 1 KPI: New Visitors, Goals, Events
  • Unlimited Website Traffic

Reporting:

  • Timestamp level attribution
  • Optimize client ROI
  • All-inclusive Pivot Table
  • Reporting Summaries
  • Eliminate wasted spend

Ease of Use:

  • Google Sign-in
  • Integrate with Google Analytics
  • Limited use 
  • 1 User
  • Platform Training

Data Logistics:

  • Online Upload Interface
  • Online Download

Services:

  • Email support
  • Self serve onboarding
QA Pro:
$959/month

Spot Level Attribution:

  • Realtime attribution
  • TV & Radio Campaigns Combined
  • National & Local Ads Combined
  • Unlimited Retrospective Results
  • 2 simultaneous KPIs
  • Unlimited Website Traffic
  • Unlimited KPI changes

Reporting:

  • Timestamp level attribution
  • Optimize client ROI
  • All-inclusive Pivot Table
  • Reporting Summaries
  • Eliminate wasted spend

Ease of Use:

  • Google Sign-in
  • Integrate with Google Analytics
  • Unlimited use
  • Unilimited Users
  • Manage multiple advertisers
  • Unlimited swap of end advertisers
  • Platform Training

Data Logistics:

  • Online Upload Interface
  • Online Download or API availalble
  • Automated FTP post-log ingestion
  • Google Analytics Integration

Services:

  • Dedicated Account Manager
  • Onboarding support
  • End client meetings
  • Help with post-log transformations
QA 5 PRO Accounts:
$3,199/month

Spot Level Attribution:

  • Realtime attribution
  • TV & Radio Campaigns Combined
  • National & Local Ads Combined
  • Unlimited Retrospective Results
  • 2 simultaneous KPIs
  • Unlimited Website Traffic
  • Unlimited KPI changes

Reporting:

  • Timestamp level attribution
  • Optimize client ROI
  • All-inclusive Pivot Table
  • Reporting Summaries
  • Eliminate wasted spend

Ease of Use:

  • Google Sign-in
  • Integrate with Google Analytics
  • Unlimited use
  • Unilimited Users
  • Manage multiple advertisers
  • Unlimited swap of end advertisers
  • Platform Training

Data Logistics:

  • Online Upload Interface
  • Online Download or API availalble
  • Automated FTP post-log ingestion
  • Google Analytics Integration

Services:

  • Dedicated Account Manager
  • Onboarding support
  • End client meetings
  • Help with post-log transformations

TV Attribution case studies

Local Media

Quality Analytics allowed Media Manager to attribute sales to local radio campaigns by measuring only the lift in each market.

Download Case Study

Testimonials

Video Testimonial 1 Accuracy - QualityAnalytics.io
The accuracy level of Quality Analytics far exceeds any of the competitors that we've worked with.
Video Testimonial 2  Accuracy 2 - QualityAnalytics.io
The business decisions based on that insight were correct.
Video Testimonial 3 What makes a good tv attribution partner? - QualityAnalytics.io
Quality Analytics instilled the confidence in our clients to increase budgets and push us further.

1 step setup

Never ask your IT team for help.

One of the main challenges in offline media planning is manipulating data, typically campaign data. An attribution model for television and radio should not involve making this problem worse. By contrast, most web attribution models involve coding a website with a new "pixel" or javascript snippet.

Most websites have Google Analytics.

Most direct to consumer product website already have Google Analytics installed and it's metrics are being reported on. By using a system that people are familiar with we cohere with the rest of the data ecosystem, our attribution model ensures no over/under-counting.

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