Attribution Case Studies
Local Radio Case Study
Quality Analytics allowed Media Manager to attribute
more accurate sales to local radio campaigns by measuring only the lift in each market.
Google Analytics 1 step setup
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Never ask your IT team for help.
Most websites have Google Analytics.
Most direct to consumer product website already have Google Analytics installed and it's metrics are being reported on. By using a system that people are familiar with we cohere with the rest of the data ecosystem, our attribution model ensures no over/under-counting.
Frequently Asked TV and Radio Attribution Questions
What do I need to start my free trial?
1. Grant read-only Google Analytics access to your website. 2. Your "post-log" in any format during trial.
A "post-log", sometimes referred to as a "pre-log", "media schedule", is typically a spreadsheet or Comma Separated Value (csv) file with rows indicating
whena TV/Radio ad ran. Stations provide this information weekly to agencies as standard practice. andwhere
Can I combine logs from a partner agency?
We encourage media buyers to submit post logs from as many TV/Radio airings as possible for a complete picture.
These can include short-form, long-form, TV broadcast, Radio broadcast or sattelite.
Do you require a minimum spend or minimum amount of media to provide results?
We do not have minimum thresholds for spend, media or weeks on air.
We can attribute as little as 1 media spot.
How do I grant "read-only" access to our Google Analytics Account?
Google provides these excellent step by step instructions:
Does it matter if I am running digital ads? How about streaming video or direct mailers?
For the purposes of TV attribution, streaming video is yet another digital marketing channel.
Almost all of our clients run paid digital ads alongside television broadcast media. In our modeling we account for every marketing channel that you are already tracking in Google Analytics.
Because Direct Mailers do not impact websites minute to minute, they also are balanced in the modeling.
What about long tail drag effects of media?
We can prove that the vast majority (90%+) of a broadcast airings' effect happens within seconds and minutes of it airing.
For campaign optimization purposes the long term drag of media does not change recommendations with or without an extra 5% within 7 days since all media is impacted relatively proportionately.
What is TV Attribution?
TV Attribution is the data science process of assigning, or "attributing", some of that usage data back to offline media schedules.
The point is to generate a metric that represents the benefit of TV such that an ROI calculation can be made.
Typically people behave similarly once on your website so the goal becomes lowering your "cost per benefit".
Most clients like to measure their campaigns on a "cost per visitor" basis just like in digital marketing.
Do you use "windows of time" to assign TV credit?
At QualityAnalytics.io we do NOT use time windows.
We do not regress on the entire campaign.
We do not base performance on spend.
The result is a truly data driven result often discovering opportunities for growth.
Do you measure offline sales?
Currently we measure data found in your Google Analytics account including in-app events and Enhanced Ecommerce transactions.
Do you offer discounts?
Yes, we offer a yearly pre-paid discount and others based on your needs and volume.
Google Analytics vs. Google Tag Manager?
Google Analytics is the hub that connects the Google advertising world and all other sources of traffic with onsite performance, including Enhanced Ecommerce.
Now with Google Tag Manager we can install/debug/upgrade any data components without requiring effort from traditional development teams.
We can usually diagnose and prescribe any Google Analytics problem in under an hour.
Quality Analytics helps companies make the most of the Google stack with a thoughtful concentration on Google Analytics.