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Data Consulting

GTM and Google Analytics 4 Consulting

Data Consulting: Unlocking the Power of Data for Your Business

In an era driven by data, businesses face the constant challenge of harnessing the full potential of their information assets. The ability to collect, analyze, and derive actionable insights from data is a critical factor in staying competitive and achieving sustainable growth. Our Data Consulting services are designed to address this challenge head-on, providing you with the expertise and guidance needed to unlock the power of data for your business.

Our Data Consulting Philosophy

At the core of our Data Consulting philosophy is the belief that all technology tools are essentially perfect. However, over time, even the most sophisticated analytical systems can break down to the point where reporting no longer makes sense. This is where we come in. We specialize in restoring your marketing ecosystem to health and balance. Whether your data challenges are big or small, we have the experience and expertise to help you navigate them effectively.

Google Analytics 4 and Google Analytics Premium Implementations

With over 15 years of experience, we are experts in implementing Google Analytics for complex websites. Google Analytics is a powerful tool that measures how many people visit your website, where they come from, and how they convert into customers. However, the key lies in setting it up correctly and extracting meaningful insights from the data it provides. Our team ensures that your Google Analytics implementation is tailored to your business needs, enabling you to make informed decisions based on accurate data.

Marketing Attribution

One of the challenges in the world of marketing is that platforms tend to be biased toward their own traffic. This bias can lead to inaccurate attribution and reporting problems between isolated systems. Our Data Consulting services address this issue by helping you properly assign credit to different marketing channels and fixing reporting discrepancies. By achieving a more accurate understanding of how each channel contributes to your success, you can optimize your marketing strategy for better results.

Google Tag Manager

Google Tag Manager (GTM) is a cornerstone of modern analytics systems. Its native integrations with Google Ads and Google Organic Search make it an invaluable tool for ensuring the accuracy of marketing attribution. GTM empowers users to create data elements for use in tags across various platforms with just a few clicks. No engineering expertise is required, making it a user-friendly solution for enhancing data collection and analysis.

SQL & Data Analysis Consulting

With over 20 years of experience in SQL, our team is well-versed in the art of extracting insights from databases. We understand that database data always has a story to tell, and we can help you decipher and build upon your data assets. Whether it’s crafting complex queries, data transformation, or building custom reports, our SQL and Data Analysis Consulting services enable you to leverage the full potential of your data.

Cloud Data Engineering

The cloud has revolutionized data management and processing. Our expertise spans a wide range of cloud technologies, including Python, Linux, Apache, AWS, and Google Cloud Platform. From Cloud Functions to DevOps and PubSub to VMs and Cloud SQL, we have the knowledge and experience to architect and implement robust cloud data solutions that scale with your business needs.

Marketing Automation Technologies

In today’s interconnected digital landscape, integrating your CRM, Google Ads, Facebook Forms, Salesforce, and internal database is crucial for maintaining a streamlined and efficient marketing operation. Our Data Consulting services leverage no-code marketing automation technologies to seamlessly connect these systems. This integration not only saves time and resources but also enhances data consistency and accessibility across your marketing stack.

Stripe Payments Advanced Data Consulting

For businesses that rely on Stripe as their payment platform, our Advanced Data Consulting services can make your reporting more robust and insightful. Stripe offers a SQL interface called Sigma, which provides access to your transaction data. Our team can harness this data to create meaningful business analytics, including Customer Lifetime Value (LTV), Customer Churn, Retention, Average Revenue Per User (ARPU), and more. These insights empower you to make data-driven decisions to optimize your revenue streams.

Digital Marketing Audits

Staying ahead in the digital marketing landscape requires regular audits of your advertising efforts. Our Data Consulting services extend to auditing key digital marketing platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Bing, Yahoo, and YouTube. These audits help identify opportunities for optimization, cost-saving, and improved ROI.

In conclusion, our Data Consulting services are designed to empower your business with the knowledge, tools, and strategies needed to navigate the complex world of data-driven decision-making. Whether you’re looking to implement Google Analytics, fine-tune your marketing attribution, leverage the power of cloud data engineering, or optimize your digital marketing efforts, our experienced team is here to guide you every step of the way. No data challenge is too big or too small; we’re committed to helping you harness the full potential of your data for business success.

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