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Frequently asked questions

Yes.

We encourage media buyers to submit post logs from as many TV/Radio airings as possible for a complete picture.

These can include short-form, long-form, TV broadcast, Radio broadcast or sattelite.

We can prove that the vast majority (90%+) of a broadcast airings' effect happens within seconds and minutes of it airing.

For campaign optimization purposes the long term drag of media does not change recommendations with or without an extra 5% within 7 days since all media is impacted relatively proportionately.

TV Attribution is the data science process of assigning, or "attributing", some of that usage data back to offline media schedules.


The goal is to generate a metric that represents the benefit of TV such that an ROI calculation can be made.


Typically people behave similarly once on your website so the goal becomes lowering your "cost per benefit".


Most clients like to measure their campaigns on a "cost per visitor" basis just like in digital marketing.

Radio Attribution is the data science process of assigning, or "attributing", some of that usage data back to offline media schedules.


The goal is to generate a metric that represents the benefit of Radio such that an ROI calculation can be made.


Typically people behave similarly once on your website so the goal becomes lowering your "cost per benefit".


Most clients like to measure their campaigns on a "cost per visitor" basis just like in digital marketing.

At QualityAnalytics.io we do NOT use time windows.

We do not regress on the entire campaign.

We do not base performance on spend.

The result is a truly data driven result often discovering opportunities for growth.

Yes, we measure data found in your Google Analytics account including in-app events and Enhanced Ecommerce transactions.

Yes, we offer a yearly pre-paid discount and others based on your needs and volume.

Google Analytics is the hub that connects the Google advertising world and all other sources of traffic with onsite performance, including Enhanced Ecommerce.

With Google Tag Manager we can install/debug/upgrade any data components without requiring effort from traditional development teams.

We can usually diagnose and prescribe any Google Analytics problem in under an hour.

Quality Analytics helps companies make the most of the Google stack.

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