Our Insights library explains how linear TV advertising gets measured and improved. Start with the basics—what TV attribution is and how broadcast and cable campaigns are tied to real outcomes—then dig into the “how” behind syncopated response analysis, setup checklists, optimization tactics, and costs. You’ll also find answers to common questions, the vendor landscape (TV attribution companies), use-case deep dives (e.g., call centers, TV stations), how TV can lift branded search, and perspective pieces on multi-touch attribution and traditional methods. If you’re exploring CTV, we define it here but focus on legacy linear TV, where our models are built to perform.
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What Is TV Attribution for Linear Advertising?
TV attribution explains how linear television advertising is evaluated when clicks don’t exist. TV attribution for linear TV is the practice of estimating how scheduled broadcast and cable airings influence downstream outcomes such as site visits, branded search, calls, leads, or purchases. Because linear TV ads air at fixed, known times across markets, analysts can…
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TV Attribution Frequently Asked Questions
Use this FAQ to understand how TV attribution and linear TV analytics quantify the impact of broadcast, cable, and satellite commercials when direct tracking does not exist. We cover how TV commercial analysis works, what data we need, which KPIs to track, and how to use TV campaign tracking to optimize networks, dayparts, and creative.…
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TV Attribution for Call Center Analysis
Call centers see the results of TV faster than almost anyone—if you can connect the dots. TV attribution for call centers helps estimate how much inbound demand is influenced by scheduled TV airings—even when the customer calls a generic 1-800 number from your website instead of the number shown in the commercial. By aligning airing…
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TV Analytics for Campaign Planning & Evaluation
Turn linear TV airings into actionable optimization signals—week after week. TV analytics for linear TV campaigns connects scheduled broadcast and cable airings to time-stamped responses such as site visits, branded search, calls, leads, or purchases. By comparing observed outcomes to an expected baseline, advertisers can estimate directional incremental lift and reallocate budget toward the networks,…
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TV Campaign Measurement & Attribution
Measure what your commercials actually drive—then use the evidence to optimize. TV campaign measurement connects scheduled airings on broadcast, cable, and satellite to time-stamped outcomes such as site visits, branded search, calls, leads, or purchases. By comparing observed results to an expected baseline, advertisers can estimate incremental lift and identify which networks, dayparts, programs, markets,…