Our Insights library explains how linear TV and radio advertising gets measured and improved. Start with the basics: what TV attribution is and how broadcast, cable, satellite and radio airings are tied to real outcomes. Then go deeper into postlog analysis, measuring from Google Analytics 4, radio and call-center attribution, why cost per response beats CPM, and how to evaluate a vendor.
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Postlog Analysis: Turning Station Logs Into TV Attribution
What a TV or radio postlog is, why the files are so messy, and how postlog analysis turns them into spot-level attribution, and catches airings that never ran.
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What Is TV CPM, and Why It Is the Wrong Number to Buy On
What TV CPM means, how it is calculated, and why cost per thousand estimated impressions tells you little about results. What to measure instead.
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Radio Attribution: How to Measure Radio Advertising
How radio attribution works: station logs, minute-by-minute GA4 traffic and local-market baselines show which radio spots drove visits, calls and sales.
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How to Attribute Phone Calls to TV and Radio Ads
Why 800 numbers and "how did you hear about us" undercount TV, and how call-tracking data plus airing logs show which spots actually make the phone ring.
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What Is TV Attribution for Linear Advertising?
How linear TV attribution works, why it is harder than digital, and how broadcast, cable, satellite and radio spots are tied to response. In market since 2014.
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How to Evaluate a TV Attribution Vendor: 9 Questions to Ask
Switching TV attribution vendors? Nine questions that separate a real measurement partner from a dashboard: baselines, postlogs, pixels, trials, the math.
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TV attribution in Google Analytics 4: how it works without a pixel
How linear TV and radio attribution works from a read-only GA4 connection: no pixel, airing logs matched by minute and market, spot-level lift, and what we check in your property first.
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TV Attribution Frequently Asked Questions
Answers on how linear TV and radio attribution works, which media are covered, what data is needed, how long onboarding takes, and how pricing is structured.
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TV Attribution for Call Center Analysis
Attribute inbound calls to the exact TV or radio spot that drove them. Built for DRTV and call-center advertisers. No pixel, same-day setup, from $399/mo.
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TV Analytics for Campaign Planning & Evaluation
Plan and evaluate linear TV and radio campaigns by station, daypart and creative. See which spots drove response and shift budget on evidence, not estimates.
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TV Campaign Measurement & Attribution
Measure every linear TV campaign at spot, station and daypart level. Read-only GA4, no pixel, results from day one. From $399/mo, month-to-month.