TV Analytics: Insights & Optimization for Your Campaigns

Below is a resource to help you explore options for TV attribution companies, including Quality Analytics and other providers. Disclaimer: The following is a curated list of TV attribution companies sourced from publicly available information, such as Google search results. This list is provided as a resource to save you time and does not imply…

Linear TV Measurement vs. CTV Linear TV measurement ties scheduled ad airings on broadcast, cable, and satellite to time-stamped outcomes (site visits, searches, calls) and estimates incremental lift using time-series models. Because airings occur at fixed times across markets, analysts can read immediate and decaying response curves by network, daypart, and creative to optimize the…

TV Attribution FAQ (Linear TV) Use this FAQ to understand how TV attribution and linear TV analytics quantify the impact of broadcast, cable, and satellite commercials. We cover how TV commercial analysis works, what data we need, which KPIs to track, and how to use TV campaign tracking to optimize networks, dayparts, and creative. What…

An Overview of Traditional TV Mesurement Methods TV advertising measurement for linear (broadcast and cable) started with traditional attribution methods—panel ratings and GRPs, vanity URLs and coupon codes, matched-market tests, call tracking, and survey recall. Those tools helped estimate response, but they blur correlation and causation, miss delayed effects, and offer little week-to-week optimization. In…

Accurately measuring the impact of TV campaigns has become essential than ever. TV Attribution, often referred to as TV Analytics, empowers businesses to understand how their TV commercials drive specific outcomes. However, modern TV Attribution presents several unique challenges that require sophisticated solutions. At Quality Analytics, we recognize these challenges and offer expertise to navigate…

Understanding the effectiveness of various marketing channels is essential for optimizing strategies and maximizing return on investment. At Quality Analytics, we take a distinctive stance on multi-touch attribution, emphasizing its practical limitations and highlighting areas where it falls short. This article explores our perspective, the significance of TV attribution, and the importance of refining session-level…

Understanding how television drives customer engagement is critical. Traditionally, TV attribution has been the domain of advertising agencies, brands, and TV networks. However, one often overlooked beneficiary of this powerful technology is the call center. By integrating TV attribution technology, call centers and the advertisers who use them can unlock new insights and quantify the…

TV Attribution has become the essential tool for TV stations aiming to maximize their advertising revenue and enhance client relationships. Understanding the benefits of TV Attribution can help TV stations unlock new opportunities, differentiate themselves from competitors, and deliver measurable value to their clients. What is TV Attribution? TV Attribution is the process of assigning…

Bringing Entertainment Home: The Mechanics of Broadcast TV Ever wondered how your favorite shows appear on your screen? Broadcast TV a cherished source of family entertainment for generations, continues to hold its own in the age of streaming. Let’s embark on a captivating journey to unveil the secret behind this seemingly simple technology. We’ll explore…

TV analytics for linear campaigns turns scheduled airings on broadcast and cable into measurable outcomes. With linear TV analytics, we align each spot’s exact air time with time-stamped responses (site visits, branded search, calls) to estimate incremental lift and steer budget toward the best networks, dayparts, and creatives. This guide is a practical handbook for…

Understanding TV CPM (Cost Per Mille) is essential for anyone involved in television advertising. This comprehensive guide explores what CPM means, its importance, how it’s calculated, its advantages and limitations, and why modern advertising strategies are moving beyond TV CPM to more effective metrics like TV attribution. Table of Contents 1. What is TV CPM?…

Connected TV (CTV) has emerged as a significant player in the advertising landscape. Understanding what Connected TV is and how it differs from traditional Linear TV is essential for businesses looking to optimize their advertising strategies. At Quality Analytics, we specialize in TV attribution, including various types of Connected TV such as YouTube TV and…

Placing a television ad can be a significant investment for any business, but the costs involved vary widely based on several factors. A television ad could cost as low as $0.50 up to millions of dollars for a 30 second ad. Understanding these factors is crucial for advertisers to make informed decisions and effectively allocate…

Absolutely. Television marketing doesn’t just drive brand awareness—it can also boost online activity, particularly in organic and paid search channels. By leveraging TV attribution you can see how your broadcast campaigns influence everything from search rankings to conversion rates. The Direct Connection Between TV Ads and Search Channels When audiences see a compelling TV commercial,…

Linear TV Measurement: Methods, KPIs & Choosing a TV Measurement Company Move beyond ratings to prove—and improve—what your commercials actually drive. Linear TV measurement ties scheduled airings on broadcast, cable, and satellite to time-stamped outcomes (sessions, branded search, calls, leads, purchases). By comparing observed activity to an expected baseline, you can quantify incremental lift and…

Measure what your commercials actually drive—then use the proof to optimize. TV campaign measurement connects scheduled airings on broadcast, cable, and satellite to time-stamped outcomes (site visits, branded search, calls, leads, purchases). By comparing those outcomes to an expected baseline, you can quantify incremental lift and know which networks, dayparts, programs, markets, and creatives deserve…