OVERVIEW
A Complete, Data-Driven TV Attribution Platform
Our software empowers media buyers to tackle the current challenges in TV measurement in novel ways with little effort.
We estimate spot-level incremental lift that each ad creates over a website baseline based on historical web activity.
Seamless GA4 Integration & Flexible Data Sources
Achieve the fastest, simplest connection to your broadcast TV data with a read-only Google Analytics 4 integration—no complex coding or pixels needed. Our streamlined setup unlocks actionable TV analytics, directional tv attribution, and clear insights into how to measure TV effectiveness.
Need more than GA4? We can also integrate with Adobe Analytics, call center logs, or any internal dataset. With this flexibility, you’ll gain a holistic view of your offline and online performance, stay ahead of other tv measurement companies, and maximize the ROI of your media investments.
PRODUCT DESCRIPTION
What We Do: TV Attribution Product Overview
- We measure the impact of every individual TV and Radio commercial in your media schedule.
- Each ad’s influence is tracked across three independent KPIs, quantifying incremental lift beyond a baseline.
- A geo-fenced baseline is established for each ad and KPI to determine what would have occurred without the commercial’s influence.
- If multiple ads run in close geographic or temporal proximity, their contributions can be shared proportionally.
- The resulting dataset enables comprehensive, flexible reporting at various breakouts (Station, Creative, Creative Length, Market, Network) over weekly, monthly, or quarterly intervals.
- Beyond standard dashboards, you can opt for customized reports or Excel outputs for deeper analysis.
Radio works the same way. Local and national radio, satellite radio and live reads are matched to response with the same method and reported alongside TV, so cost per response can be compared across both. See how radio attribution works.
MEASUREMENT KPIS
Tracking What Matters To You
Choose any three (3) metrics found in your Google Analytics 4 account or custom dataset. Other common KPI measurements include Donations, Signups, Registrations, Leads or Form Fills.
Upload New Media Schedules
Quick and easy upload process.
Optional managed service: We can combine, transform, and upload custom post-logs for a monthly fee.
Campaign Details
Quickly see your campaign details at a glance.
- Spend: Total cost of your media campaign
- Ad Spots: Number of TV ads cleared
- Start: Media start times
- End: Media end times
Incremental KPIs and Cost Pers
All of our reporting includes “Cost Per” metrics so that you can quickly see which part of your media campaign has the lowest cost per action.
- Sessions
- New Users
- Leads
- Purchases
- Revenue
Media optimization tools
REPORTING FOCUS
Comprehensive Reporting
We offer a full range of transparent reporting for your offline media campaign. Because we measure every ad in your campaign independently, you are able to find opportunities for ROAS (return on ad spend) based on optimal breakouts like TV market, Ad Creative, Creative Length, Station, Daypart, Day of Week and much more.
TV Station Reporting
Full Data Set
TV Market Report
TV Creative Report
Campaign Change Analysis
Custom Excel Reporting
REPORTING FOCUS
TV Station Reporting
Our TV Station Report provides a clear, granular view of how each TV station contributes to your overall performance.
By aligning spend, ad spots, and key conversion metrics, you can quickly identify where your investment is delivering the most value and uncover opportunities to optimize your media mix.
Detailed Result by Spot
Full Data Set
Our Full Dataset report provides the comprehensive raw information needed for advanced TV analytics. Perfect for analysts or teams who want to dive deeper, it delivers every data point necessary for performing custom calculations, exploring correlation patterns, and experimenting with how to measure TV effectiveness.
By having direct access to this level of detail, you can benchmark against other TV measurement companies and refine your approach to broadcast TV attribution.
Reporting Summary
TV Market Report
The TV Market Breakdown offers a localized lens into your broadcast TV campaigns, showing how different markets stack up against your KPIs.
This granular reporting helps you understand regional performance variations, making it easier to optimize spend, fine-tune your tv attribution strategies, and ultimately improve ROI. Whether you’re new to TV analytics or a seasoned pro, this breakdown reveals where to focus your efforts for maximum impact.
Reporting Summary
TV Creative Report
The TV Creative Breakdown helps you identify which ad concepts resonate most with your audience. By attributing performance metrics to individual creatives, you’ll pinpoint the messages, visuals, and timings that drive conversions.
This form of TV attribution empowers you to refine your overall creative strategy, ensuring you invest in the broadcast TV spots that deliver the greatest lift. In a world of intense advertising competition, these data-driven insights keep you one step ahead.
Compare Two Sets Of Results
TV Campaign Change Analysis
The TV Week over Week Performance Report tracks changes in core metrics over consecutive weeks, revealing emerging trends and the impact of any recent optimizations.
By comparing these patterns, you can continuously refine your TV measurement approach, adjust spend, and validate strategies that lead to sustained growth. This agile tv attribution method keeps you informed and responsive, helping you stay ahead of other tv measurement companies.
Spot Level Analysis
Individual Spike Analysis
The Individual Spike Chart provides a minute-by-minute visualization of engagement spikes following your broadcast TV ads. This granular view of incremental lift helps you understand exactly when and how viewers respond, guiding you in optimizing ad placements, messaging, and frequency.
By incorporating this chart into your tv analytics toolkit, you’ll gain unparalleled clarity in how to measure TV results, making it simpler to refine your strategies and outpace the competition.
Custom Excel Reporting
Take full control of your broadcast TV data by requesting custom Excel reports tailored to your unique needs. Whether you’re focusing on specific tv attribution metrics, analyzing incremental lift for particular creatives, or comparing performance across markets, our flexible approach ensures you get the exact insights you’re after.
With fully adjustable tables, charts, and filters, these custom Excel outputs make it easier than ever to understand how to measure TV success, streamline your tv analytics process, and stand out among other tv measurement companies.
