Introduction
Radio analytics finally levels the playing field, allowing advertisers to judge the effectiveness of their radio campaigns and bridge the gap between traditional and digital ad measurement.
QA measures the influence of radio ads online actions, like website visits or purchases. This is where Quality Analytics comes in. Our software specializes in measuring the impact of radio ads on website metrics. We tap into your data through Google Analytics to compare website activity with their radio ad air time. This allows us to measure the lift generated by your ads, giving you a clearer picture of your return on investment (ROI) per each ad.
What makes Radio Attribution Different than TV?
While both Radio and TV are offline marketing channels they differ in a few ways. First of all, Radio does not typically have a national reach. Sirius XM does offer nationally syncronized radio airings but they are still a smaller portion of the overall market. Radio is primarily local in reach because broadcast radio waves only travel so far. TV also can be also be run locally.
Second, Radio consumption is different than that of TV. Few people will watch TV in their car and few people will listen to the radio in their living room. Response times to Radio can be longer than those of TV for obvious reasons. They are both mass scale mediums that reach people at different times of the day and locations. A car radio listener can be a very captive audience during their work commutes or long road trips. Responsiveness to TV commercials can be quick and noticeable at home.
Third, TV has a greater number of stations to chose from. Broadcast radio has on average 100 broadcast bands. This helps radio advertisers reach more share of the Radio landscape. Because of the larger inventory on TV there are opportunities for low cost media to buy.
Ready to see the power of Quality Analytics in action? Schedule a free demo on our website to learn how we can help you measure the true impact of your radio campaigns!
