MISSION STATEMENT
Who we are
Quality Analytics is on a mission to revolutionize broadcast TV and radio measurement, empowering advertising agencies with true, data-driven TV attribution and TV analytics. We combine advanced, spot-level TV measurement methods with strict adherence to privacy standards and compliance frameworks—ensuring every insight is both accurate and secure. By focusing on how to measure TV results without guesswork, we help you eliminate wasted ad spend, optimize high-ROI opportunities, and stay ahead of other tv measurement companies. It’s our goal to deliver not just cutting-edge analytics, but also the trust and confidence you need to thrive in a competitive landscape.
Core Values
What we stand for.
100% Data Driven
We rely solely on factual, incremental lift data—no guesswork. By focusing on how to measure TV commercials accurately, we deliver objective TV attribution and clear insights that guide data-driven decisions for your broadcast TV and DRTV campaigns.
Laser Focused Goals
We do one thing—measure TV commercials—and we do it exceptionally well. Unlike other TV measurement companies with scattered efforts, our singular focus ensures more accurate TV analytics and a sharper understanding of your offline media impact.
No Fluff Zone
Forget endless buzzwords and fancy talk meant to upsell you. We tell it straight, ensuring you understand what drives results without sifting through marketing spin. With us, you’ll never feel lost in a maze of double-speak or pressured into useless add-ons.
High Tech, Real Nice People
Our cutting-edge technology sets the standard for how to measure TV effectiveness. Behind the software, we’re human—knowledgeable, accessible, and ready to help you navigate complex data with friendly, responsive support.
100% Data Driven TV Attribution
- TV Attribution measurement based on the merits of every spot only.
- We do not influence measurement based on the “Reach” or “Impressions” as estimated by the publisher.
- We do not influence measurement based on the cost or spend of the TV ad.
- We do not influence measurement based on the station name, creative length or any other known factor of the TV ad.
- We believe that using outside factors is akin to chasing the market. Our goal is to give you the tools to outsmart the market by finding affordable opportunities and discarding expensive ads that don’t work for your specific brand.
Laser Focused Goal: TV Analytics Only
- We believe that Google Analytics and its analogues like Adobe Analytics do a great job of measuring everything digital: Organic Search, Paid Search, Direct, Affiliates, Referral, Email and all other digital campaigns including CTV and Podcasts.
- We focus on the non-digital media like Television and Radio. This focus on measuring every single offline airing allows us to measure each airing very well. While TV analytics is not a perfect science, we put all of our effort behind this single goal.
- There exist many solutions who claim to measure all marketing comprehensively; after 18 years of experience we believe that this is not possible for a few reasons below.
- Google has an inherent and native advantage for measuring Organic Search and Paid Search because they invented these modalities and are by far the largest marketplaces for this activity. Betting against Google’s ability to measure their own systems is a losing proposition.
- Measuring each television commercial requires a tremendous amount of computing power and focus. Anything other than measuring each individual commercial assumes that all TV ads are created equal which they are not. The benefit of having one data point per commercial outweighs any redistribution of credit to be found in a holistic solution.
No Fluff Zone
- The most common complaint we hear from new clients coming from competing TV attribution companies is that their results do not make sense and that their support always ends in platitudes and buzzwords. At Quality Analytics we are true digital and non-digital marketing experts. The road to knowledge and insights is paved with solid logic and full understanding at each step. You will never hear us answer a question with something that cannot readily be understood by a non-expert.
Ultra High Tech, Real Nice People
- Our advanced TV attribution software is powered by Google Cloud Platform and bolstered by cutting-edge tools like Pub/Sub, Cloud Functions, and BigQuery—ensuring lightning-fast processing times often under 60 seconds. While other tv measurement companies may keep you waiting, we deliver actionable tv analytics at unmatched speed.
- Behind these state-of-the-art systems stands a knowledgeable, responsive team committed to your success. We handle the technical heavy lifting so you can focus on making informed, data-driven decisions. As a nimble, independent provider, we adapt quickly to your unique needs, ensuring you get the personal attention and transparency you deserve.
A Trusted Partner for TV Attribution
Hear what people are saying about us!
★★★★★
Jorge and his team possess an unmatched ability to dissect complex data, distilling it into actionable insights with meticulous precision and comprehensive approach showcase their dedication to delivering excellence.
Hannah R. (TV)
★★★★★
They have proven to be an invaluable extension of our marketing team, consistently delivering actionable insights that have positively impacted our campaigns.
Meghan D. (Radio)
★★★★★
I absolutely love working with Quality Analytics! Jorge and his team are so responsive and knowledgeable. They will make time in their day to answer any of your questions!
Mary Beth B. (Radio)
★★★★★
We have worked with Jorge and his team for years. They have provided us, and our clients, with excellent service and data driven results allowing the campaigns to scale with a positive ROI.
Ariel B. (TV)