Types of TV Media Covered
At Quality Analytics, we specialize in TV attribution and TV analytics to provide you with a transparent, data-driven understanding of your ad performance. Using advanced spike analysis, lift analysis, and burst analytics, we measure the impact of commercials across a wide range of media—provided we have accurate timestamps and the necessary geographic details. Below you’ll find an overview of the media types we cover, along with a few exceptions where data is not currently measurable.
National Cable
National cable networks broadcast programming across the entire country, often featuring popular shows and events. By using precise timestamps, we can apply spike analysis, lift analysis, and other TV analytics methodologies to measure the incremental impact of ads shown nationally. Whether it’s a prime-time drama or a special event, our platform pinpoints how these campaigns drive your key metrics.
National Broadcast TV
National broadcast TV refers to major networks that transmit signals coast-to-coast, like ABC, NBC, CBS, or FOX. With broad reach and consistent airing times, these networks give advertisers a stable platform to assess performance. We use TV attribution techniques to identify incremental lift—understanding exactly how a spot airing on these flagship channels influences brand engagement and conversions.
Local Broadcast TV
Local broadcast TV stations serve specific cities or regions. Ads placed here can be highly targeted to local audiences, making it crucial to use accurate timestamps for lift analysis. We measure how a particular community responds to your commercial, helping you optimize media spend and focus on the most receptive markets.
Local Cable
Local cable delivers content within defined geographic areas through cable providers. Although these channels may not have the national exposure of broadcast networks, they present valuable opportunities for focused campaigns. Through burst analytics and TV attribution, we quantify the incremental effect of these locally targeted spots.
Satellite TV (Including DIRECTV)
Satellite TV services reach viewers via satellite signals, often offering both national and regional channels. By using timestamped logs, we apply TV analytics and spike analysis to determine how ads shown on satellite platforms influence viewer activity. Whether it’s a nationwide event or a niche interest channel, we measure the true lift your ads generate.
Connected TV (CTV)
Connected TV, such as YouTube TV, delivers live-streamed television content over the internet. As long as we have precise airing times for these ads, we can perform lift analysis, spike analysis, and TV attribution just like traditional broadcasts. With CTV’s growing popularity, this ensures you capture the incremental impact of your ads in emerging viewing environments.
National Radio (e.g., SiriusXM)
National radio networks like SiriusXM broadcast audio content to a wide audience. When accurate timestamps are available, we apply similar attribution techniques as with TV commercials, helping you understand how a particular radio spot drives online engagement, calls, or other KPIs.
Local Broadcast Radio
Local broadcast radio stations serve specific markets, allowing advertisers to reach targeted demographics regionally. With reliable timestamps, our platform conducts burst analytics and incremental lift analysis to show how well your audio spots resonate with local listeners.
Live Reads on Radio & PR News Stories
Some radio ads aren’t pre-recorded; instead, a host reads them live on-air, or you might have PR mentions within a news segment. As long as these live reads or stories have documented timestamps, we can apply our TV analytics methodologies (adapted for radio) to determine the incremental lift resulting from these endorsements or mentions.
Sports Signage & Event Advertisements (e.g., MLB Signage)
Advertisements that appear during sports broadcasts—such as MLB signage or on-screen graphics—can still be measured if we know exactly when they appeared. By combining geographic data and timestamps, we use TV attribution to measure the resulting audience response, giving you insight into how well these non-traditional placements perform.
Digital Billboards
Digital billboards display ads at specific times and locations. As long as we have a record of when your message appeared, we apply spike analysis and lift analysis to understand how these targeted, time-bound exposures influence viewer actions, integrating seamlessly with your overall TV analytics strategy.
Long-Form TV Commercials (Infomercials)
Long-form commercials, sometimes lasting 15 or 30 minutes, are designed to engage viewers deeply—often with direct response prompts like “Call now!” Using precise timestamps, we apply comprehensive TV attribution techniques to evaluate incremental lift, showing you how these extended spots affect search traffic, leads, and sales over time.
DRTV (Direct Response Television)
DRTV includes any TV content designed to trigger an immediate response—from short spots to full-length infomercials. By focusing on timestamped airings, we measure each airing’s impact, employing burst analytics and spike analysis to reveal exactly how and when viewers respond. This enables you to refine your direct response strategies for maximum ROI.
Connected or On-Demand Media Without Timestamps (e.g., Podcasts, Netflix, Hulu, Roku)
While our platform excels at measuring media with clear airing times, certain formats like podcasts and pure on-demand streaming (Netflix, Hulu, Roku) don’t provide timestamps for when an ad was served. Without this essential data, we cannot perform TV analytics or lift analysis. As on-demand consumption lacks a fixed schedule, our TV attribution methods can’t directly apply here.
In Summary
Our comprehensive approach to TV attribution, TV analytics, spike analysis, lift analysis, and burst analytics works across a wide spectrum of media types—both traditional and evolving. Whenever precise timing and location data are available, we bring clarity and actionable insights to your offline media campaigns. By knowing exactly when and where your ads run, you gain the power to make informed decisions, optimize your media investments, and achieve consistent, measurable growth.
Learn more about offline media types from these links found around the web:
The Different Types of TV Advertising – Clearcode Blog
What Are the Different Types of Media? | Indeed.com
List of television formats and genres – Wikipedia
(1) Exploring the Different Types of TV Advertising | LinkedIn