Use this FAQ to understand how TV attribution and linear TV analytics quantify the impact of broadcast, cable, and satellite commercials when direct tracking does not exist. We cover how TV commercial analysis works, what data we need, which KPIs to track, and how to use TV campaign tracking to optimize networks, dayparts, and creative.
What is TV attribution?
TV attribution links scheduled TV airings to time-stamped outcomes (site visits, branded search, calls) to estimate incremental lift. It separates true response from background traffic so you can optimize spend with clearer directional signals.
Note: In a linear TV context, attribution refers to estimating incremental response patterns using time-aligned modeling, not deterministic user-level tracking or proof of causality.
How does linear TV analytics work?
We align each spot’s exact air time with minute-by-minute outcomes and compare against a forecasted baseline to measure lift. This form of TV ad analysis reveals immediate and delayed effects by network, daypart, creative, market, and more.
Which media are supported?
We measure broadcast TV (national & local), cable (national & local), and satellite. We also support radio (national & local) when accurate timestamps are available.
Do you measure CTV or on-demand?
Our focus is linear TV. We can support live CTV environments with clear airing timestamps (e.g., YouTube TV). Pure on-demand environments (e.g., podcasts, Netflix, Hulu, Roku) aren’t measurable without ad-level timestamps.
What data do you need to get started?
Read-only analytics access (e.g., GA4) and airing logs with timestamps, creative names, network/station, and market (DMA or geo). More detail yields better TV commercial analytics and faster optimization.
Which KPIs are tracked?
Top-of-funnel (sessions, new users) and bottom-of-funnel (leads, purchases, or your primary conversion). We can also track calls and other custom KPIs tied to your business.
How quickly are results updated?
Dashboards refresh daily (typically by early morning Pacific). You’ll see spot-level results the day after air.
How are delayed effects handled?
Lift curves capture both immediate spikes and decaying response over time. We quantify delayed effects without “credit windows” that inflate results.
What is TV campaign tracking?
It’s the ongoing process of measuring spot-level lift and reallocating budget toward the best networks, dayparts, programs, creatives, and markets. TV campaign tracking turns analytics into weekly optimization.
Do you support local and national campaigns?
Yes. We report at the market level for local campaigns and nationally for cable/broadcast buys—both can be compared side-by-side.
Can you measure offline sales and call centers?
Yes. If you can timestamp conversions (e.g., call logs, POS batches) we can connect them to airings for full-funnel TV analysis.
How long does onboarding take?
Same-day onboarding is possible once we have read-only analytics access and airing logs (CSV or Excel).
How is pricing structured?
Flat-rate pricing is available for media spends up to a defined threshold. Contact us for details.
Do you offer training and support?
Yes—live onboarding, ongoing Q&A, and documentation so your team can confidently use linear TV analytics for optimization.
Is there an API or data limits?
API access is available at no additional cost. There’s no hard data cap; larger historical loads simply take longer to process.
Related resources: What is TV Attribution • TV Analytics & Campaign Optimization • TV Attribution Companies
