MISSION STATEMENT
Who we are
Quality Analytics provides modeled, data-driven TV attribution designed to support comparative analysis and informed decision-making for broadcast television. With a focused approach to TV-only measurement, we help agencies evaluate relative performance across campaigns without relying on opaque assumptions or blended methodologies. Our aim is to deliver clear, methodical analysis that teams can incorporate into their broader media strategy.
Core Values
What we stand for.
Data-Driven by Design
We use structured, model-based estimates to evaluate potential incremental lift and relative performance. Our methodology emphasizes consistency, transparency, and repeatability rather than opaque heuristics or subjective judgment.
Focused on Television
We concentrate exclusively on broadcast television attribution. By limiting scope to a single medium, we are able to apply consistent modeling assumptions and evaluate spot-level patterns without blending unrelated channels or methodologies.
Clear, Direct Communication
We avoid unnecessary jargon and marketing language. Our goal is to explain results, assumptions, and limitations clearly so teams can understand what the analysis does—and does not—indicate.
Technology-Enabled, Human-Supported
Our platform is built on modern cloud infrastructure and automated data pipelines to support timely analysis. Alongside the software, our team provides responsive, knowledgeable support to help interpret outputs and answer questions as they arise.
Spot-Level, Model-Based TV Attribution
- Attribution analysis based on individual TV airings
- No weighting or adjustment based on publisher-estimated reach or impressions
- No weighting or adjustment based on media cost or spend
- No weighting or adjustment based on station identity, creative length, or other known spot attributes
TV Analytics Only
- Digital analytics platforms such as Google Analytics and Adobe Analytics are well-suited for measuring digital channels, including Organic Search, Paid Search, Direct traffic, Affiliates, Referral, Email, CTV, and other online activity. These systems are designed specifically for digital environments and benefit from native access to the platforms and marketplaces they measure.
- Our focus is different. Quality Analytics concentrates exclusively on broadcast television. By dedicating our analysis to a single offline channel, we evaluate individual television airings at a granular level using consistent, assumption-based methods. While TV attribution is inherently imperfect, concentrating on one medium allows us to apply deeper focus and infrastructure to that problem space.
- Many attribution solutions attempt to measure all marketing channels within a single, unified framework. Based on long-term experience working with television data, we believe this approach introduces tradeoffs that can obscure important differences between channels.
- Digital platforms maintain structural advantages in measuring their own ecosystems, particularly in search advertising, where the platforms themselves define the data, auctions, and reporting standards. Attempting to replicate or override those systems within a generalized attribution model often adds complexity without improving clarity.
- Television presents a different challenge. Evaluating individual TV airings requires significant computational resources and sustained focus. Aggregated or blended approaches can implicitly treat TV ads as interchangeable, even though airings vary meaningfully by timing, context, and placement. By analyzing each airing independently, we aim to preserve those distinctions and support more consistent relative comparisons.
- Our analysis is intended to complement—not replace—existing digital measurement systems by providing a focused perspective on broadcast television performance.
Straightforward Analysis, No Hype
- Emphasis on logical consistency and clearly stated assumptions
- Avoidance of vague explanations and buzzwords
- Commitment to answering questions in a way that can be readily understood
Technology and Support
- Platform built on Google Cloud Platform with automated data processing tools
- Designed to handle spot-level evaluation at scale
- Processing speed varies based on data volume and configuration
- Alongside the software, our team supports onboarding, configuration, and interpretation. We handle the technical complexity so teams can focus on evaluating relative performance and making informed decisions.
SOCIAL PROOF
Customer Experiences
Testimonials and reviews reflect individual customer experiences and subjective interpretations of modeled, directional outputs. Results vary by advertiser, market, data quality, and use case, and do not represent guarantees or statements of causality or financial outcomes.
★★★★★
Jorge and his team possess an unmatched ability to dissect complex data, distilling it into actionable insights with meticulous precision and comprehensive approach showcase their dedication to delivering excellence.
Hannah R. (TV)
★★★★★
They have proven to be an invaluable extension of our marketing team, consistently delivering actionable insights that have positively impacted our campaigns.
Meghan D. (Radio)
★★★★★
I absolutely love working with Quality Analytics! Jorge and his team are so responsive and knowledgeable. They will make time in their day to answer any of your questions!
Mary Beth B. (Radio)
★★★★★
We have worked with Jorge and his team for years. They have provided us, and our clients, with excellent service and data driven results allowing the campaigns to scale.
Ariel B. (TV)